Welcome to the MCCS Marketing Division, Camp Pendleton


The MCCS Marketing Division at Camp Pendleton is responsible for overall brand consistency and standards, design, research, marketing and promotional campaigns, special events, business development and sales, sponsorship, and advertising.


MCCS programs and activities are effectively marketed for operational and support divisions through four marketing components: Marketing Specialists, Special Events, Business Development & Sales and Design.


  • Marketing Specialists

Specialists develop strategic and creative communication solutions to target customers and generate awareness and business revenue. Specialists assist clients with marketing plans for single promotions or full campaigns to reach their goals and objectives through innovative use of technology, research, media, sales management and promotions. Marketing programs are implemented for direct and indirect businesses on base and HQMC.


  • Special Events

The Special Events team plans, manages and coordinates support for all MCCS events, including location, vendor and partnership details. They identify, negotiate and administer significant strategic partnerships, alliances, and relationships that support the goals and objectives of MCCS. They work closely with all operating divisions, coordinating event plans, roles and responsibilities while serving as the lead on all such projects.


  • Business Development & Sales (BDS)

The mission of the BDS team is to create solutions that build enduring brand recognition and solid business partnerships through innovative strategies with business partners.

Targeted Military Market Solutions in the following areas:

  1. Brand Strategies
  2. Advertising
  3. Consumer Promotions
  4. Test Market and Research


Through digital mediums, the BDS Team provides initial Go-to-Market information for its potential and existing client base:


Sales Video: Discover. Explore. Activate. https://youtu.be/7wO2asCPbu

Website: MilitaryROI.com


  • Design & IT

The Design and IT team produces innovative, high quality print and digital design campaigns for MCCS programs and activities.


Marketing utilizes print and digital campaigns to promote MCCS activities to the target demographic. The mccsCP.com website is the primary destination for information on MCCS programs aboard Camp Pendleton. Social media allows MCCS to engage customers on a personal level, answering questions and marketing programs with an interactive relationship.


  • MCCS Website – 1.9 million visitors in 2015
  • Facebook – over 100,000 Fans on the main page, the largest fan base in MCCS and 8th largest in the Marine Corps
  • Twitter – 3,000 followers
  • Flickr – over 33.3 million photos viewed in 2015
  • YouTube – over 225,000 videos viewed in 2015

Pendleton Marketing

Bldg 1100




Administration (760) 763-0681

Marketing Director
Scott Graham (760) 725-3691

Marketing Deputy Director
Kristi Appleton (760) 725-3692

Special Events Marketing Manager Camp Pendleton/Barstow
Devin Leal Potter (760) 208-0771

Special Events Warehouse Supervisor
Mauricio Herrera (760) 583-1758

Barstow Special Events Coordinator
Jennifer Silva (760) 577-6968

Marketing Specialist
Mike Wosika (760) 725-6417

Marketing Specialist
Christine deBoer (760) 725-6590

Design Manager
Iveth Venegas (760) 763-0678

Lead Designer
Kelsey Pinedo (760) 763-9398

Amy Andrade

Kelli Urabe

Web Developer
Will Pina (760) 763-9398

Head of General Sales Management
Dino Richardson (760) 763-0680

Advertising Sales Manager
Amy Ryan (760) 429-8734

Brand Development Program Coordinator
Susan Allen (760) 576-9827

MCCS Camp Pendleton